Target Market
We are targeting high end users of charcoal in Africa, Europe and the UK. Currently our clientele is based Europe and the UK. We are looking into having presence in the SA market targeting both the retailers and wholesalers.
A carbon tax is a form of explicit carbon pricing; it refers to a tax directly linked to the level of carbon dioxide (CO2) emissions, often expressed as a value per tonne CO2 equivalent (per tCO2e).1
Carbon taxes provide certainty in regard to the marginal cost faced by emitters per tCO2e, but do not guarantee a maximum level of emission reductions, unlike an emissions trading scheme. However, this economic instrument can be used to achieve a cost‐effective reduction in emissions.
Since a carbon tax puts a price on each tonne of GHG emitted, it sends a price signal that gradually cause a market response across an entire economy, creating incentives for emitters to shift to less greenhouse‐gas intensive ways of production and ultimately resulting in reduced emissions.
Carbon taxes can be introduced as an independent instrument or they can exist alongside other carbon pricing instrument, such as an energy tax. While the experience with direct carbon tax implementation is relatively new, such instruments are being introduced at a fast pace. The table below provides an overview of existing national and subnational jurisdictions that have introduced a direct carbon tax.
Based in these facts it is clear that companies are obliged to start looking into innovative ways to avoid this tax they are left with two options 1. get a new way, new technology or 2. get a way use the same technology without having to change the infrastructure and Toronto Group is giving industry the latter. We can therefore say that the market is valued in billions of dollars as this is not only targeted in the South African market only.
There are two targeted markets:
Industries; and
Retailers for households